| Título | Unstatus Quo |
| Agencia | AKQA |
| Campaña | Unstatus Quo |
| Anunciante | Palms Casino |
| Marca | Palms Casino |
| Fecha de primera difusión/publicación | 2019 / 3 |
| Sector Empresarial | Hoteles y alojamiento |
| Filosofía | If Las Vegas is an urban example of excess, then the latest ad by the Palms Casino Resort is the embodiment of said overindulgence. Featuring the likes of Cardi B, Emily Ratajkowski, Marshmello and Rita Ora, to name a few celebs, the nearly two-minute ad is all glitz and over-the-top excess, and it’s a glorious spectacle. The Palms is nearing completion of one of Las Vegas’ most ambitious transformations, a property-wide $690m renovation that it hopes will usher in the next era of gaming and entertainment in Las Vegas. ‘Unstatus Quo’ is the Palms’ new mantra, a fully integrated campaign that is a declaration of the brand’s vision and the bold mindset that fuels the rise of a new Las Vegas. The multi-faceted campaign kicks off with the release of a high-energy film featuring a collection of pop culture icons and friends of the Palms who represent the property’s new vision and connections to art, food, music and fashion with the resort as the backdrop. The film features Cardi B, Emily Ratajkowski, Ezra Miller, Adriana Lima, Dapper Dan, Rita Ora, Ryan Sheckler, Ozuna, Marshmello, Chef Michael Symon, Leticia Bufoni, Ken Block, Felipe Pantone, Jason REVOK, Timothy Curtis, Gary Stranger, and art from Damien Hirst and Andy Warhol, who all come together in an unexpected way to redefine the Vegas hospitality experience and set the stage for an all new Palms. The music track of the same name is a collaboration with Los Angeles recording artist and designer Duckwrth, produced by Agami Music and featuring the use of the James Brown classic, Get On The Good Foot. |
| Medio | Web Film |
| Duración | |
| Banda Sonora | “Unstatus Quo” Duckwrth |
| Productora | Imperial Woodpecker |
| Grade | MPC LA |
| General Manager | Jon Gray |
| Client Creative Director | Tal Cooperman |
| PR Director | Alex Acuna |
| VP, Marketing | Lauren Westerfield |
| Founder | Frank Fertitta IV |
| Director creativo | Aaron Seymour-Anderson |
| Senior Art Director | Alice Chiapperini |
| Productor ejecutivo | Dustin Freeman |
| Senior Producer | Thomas Martin |
| Director creativo adjunto | Carlos Bernal |
| Diseñador | Pedro Sanguine |
| Responsable de conceptos / redactor | Sammi Chancey |
| Senior Copywriter | Matteo Capaldi |
| Diseñador | Terry Lee |
| Diseñador | Chris Lopez |
| Group Account Director | Daniel Jones |
| Client Partner | Rodrigo Moyses |
| Director ejecutivo de creación | Ginny Golden |
| Strategy Director | Alec Black |
| Associate Strategy Director | Sarah-Jayne Boyd |
| Director de cuentas | Mariana Pacheco |
| Senior Project Manager | Tyler Hilton |
| Associate Programme Director | Christine Dippold |
| Media Team | Oona Ziegler |
| Media Team | Justin Claassen |
| Business Affairs | Amy Thomas |
| Realizador | Sam Brown |
| Director de fotografía | Benoît Debie |
| Productor ejecutivo | Doug Halbert |
| Productor ejecutivo | Charlie Cocuzza |
| Productor | Emma Butterworth |
| Production Supervisor | Kelsey Mezzenga |
| Assist. Production Supervisor | Laurie Adlington |
| Assist. Production Supervisor | Bailey Padgett |
| 1st AD | Peter Jackson |
| 2nd AD | Kevin McCann |
| Jefe de decorados | Quito Cooksey |
| Montaje | Cabin Edit |
| Montador | Greg Scruton |
| Montador | Michael Rees |
| Montador | Randy Baublis |
| Managing Partner | Carr Schilling |
| Editorial Producer | Remy Foxx |
| VFX Company | The Mill LA |
| VFX Company | The Mill London |
| VFX Executive Creative Director | Jonathan Wesley |
| VFX Executive Creative Director | Dave Lawson |
| VFX Executive Producer | Fawn Fletcher |
| VFX Producer | Katie Buckley |
| VFX Producer | Tom Manton |
| VFX Production Coordinator | Emily Stave |
| Director artístico | Clarice Chin |
| 2D Lead | Martin Karlsson |
| 2D Artist | Dylan Streiff |
| 2D Artist | Patrick Dirks |
| 2D Artist | Julian Ford |
| 2D Artist | Gavin Marler |
| 2D Artist | Brett Lopinsky |
| 2D Artist | Jake Albers |
| 2D Artist | Kai Chun Tsai |
| 2D Artist | Jae Jun Yi |
| 2D Artist | Rob Winfield |
| 2D Artist | Ashwin Arun Bansode |
| 2D Artist | Adam Maynard |
| 2D Artist | Damudar Khuman |
| 2D Artist | John Thornton |
| 2D Artist | Richard de Carteret |
| 2D Artist | Zoe Cosh |
| 2D Artist | Yatin Tamhane |
| 3D Lead Artist | Gary Driver |
| 3D Lead Artist | Edward Shires |
| 3D Lead Artist | Chase Webb |
| 3D Lead Artist | Gaurav Mathur |
| 3D Artist | Ben Blundell |
| 3D Artist | Bethan Williams |
| 3D Artist | Edward Hicks |
| 3D Artist | Girish GR |
| 3D Artist | James Hansell |
| 3D Artist | Nicola Gilbert |
| 3D Artist | Murali Krishna Reddy |
| 3D Artist | Sergio Xisto |
| 3D Artist | Tony Atherton |
| 3D Artist | Chase Webb |
| 3D Artist | James Robinson |
| Matte Painting | Cameron Johnson |
| Colorista | Ricky Gausis |
| Executive Producer Color | Meghan Lang |
| Color Producer | Rebecca Boorsma |
| Sound Design and Mix | Lime Studios |
| Sound Designer | Michael Anastasi |
| Assistant Sound Designer | Kai Paquin |
| Mix Engineer | Matt Miller |
| Mix Engineer Assistant | Lisa Mermelstein |
| Executive Producer, Mix | Susie Boyajan |
| Music Supervision | Butter Music + Sound |
| Music Supervisor | Chip Herter |
| Music Executive Producer | Annick Mayer |
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