Joanna is currently Executive Creative Director at Giovanni + Draftfcb. She graduated in Arts from UNB (University of Brasília) and earned a postgraduate degree in Advertising and Marketing from ESPM. She started her career as a copywriter at Ogilvy (1995) and, over the years, worked at DPZ (1997), Brazil (1999) and on two separate occasions at Africa. The first was in 2002 when the agency was created, and she worked on Itaú, Vivo, Nivea, Vale, Mantecorp, Brahma and Mitsubishi. In 2008 she went to MPM, where she assumed creative direction for Leroy Merlin, GVT, SulAmérica, Ambev and CCR, among others. The second time at Africa, two years later, she was creative director for Group Walmart, also working on P & G.