| Título | Repellent |
| Agencia | FCB Brasil |
| Campaña | The Corruption Converter |
| Anunciante | O Estado de São Paulo |
| Marca | Estadao Digital |
| Fecha de primera difusión/publicación | 2017 / 5 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | FCB Brasil’s new campaign, “The Corruption Converter,” for O Estado de São Paulo, one of Brazil’s most-read newspapers, is an interactive digital platform that shows exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals and medication. Given the recent political and economic strife in South America, “Corruption Converter” is particularly eye-opening, and helps put some of these staggering numbers into perspective. |
| Medio | Prensa y publicaciones |
| Duración | |
| Chief Executive Officer (CEO) | Joanna Monteiro |
| Managing Director | Fabio Simoes |
| Director artístico | Rafael Beretta |
| Director artístico | Andre Vervloet |
| Responsable de conceptos / redactor | Romero Cavalcanti |
| Producer de gráfica | João Albertini |
| Producer de gráfica | Diego Bischoff |
| Producer de gráfica | Daniela Fonseca |
| Producer de gráfica | Camila Galdencio |
| Comprador de arte | Tina Castro |
| Comprador de arte | Carol Silva |
| Comprador de arte | Daniel Gonçalves |
| Director de proyectos | Gerson Lupatini |
| Creative technologist | Victor Hugo Odo |
| Productor digital | UmStudio.com |
| Responsable de cuentas de agencia | Cris Pereira Heal |
| Responsable de cuentas de agencia | Anna Santana |
| Responsable de cuentas de agencia | Henrique Silva |
| Responsable de cuentas de agencia | Juliana Peralta |
| Responsable de cuentas de agencia | Renato Coelho |
| Montador | Thiago Scalon Mineiro |
| Montador | Dudu Doria |
| Fotógrafo | Antonio Brasiliano |
| Director de publicidad | Flavio Pestana |
| Director de publicidad | Marcelo Moraes |
| Director de publicidad | Marcela Dalla Torre |
| Creative Executive Director | Fabio Simoes |
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