Richard Beerens
Digital Designer at J. Walter Thompson Amsterdam
Amsterdam, Países Bajos
TítuloHow Do You Drive Your Coffee
Agencia
Campaña How Do You Drive Your Coffee
Anunciante BMW
Marca Mini
Fecha de primera difusión/publicación
Sector Empresarial Automóviles compactos y pequeños
Sinopsis MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy. 
Medio Eventos
Diseñador
Diseñador
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Miembro del equipo creativo
Miembro del equipo creativo
Director ejecutivo de creación

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