|Título||How Do You Drive Your Coffee|
|Agencia||J. Walter Thompson Amsterdam|
|Campaña||How Do You Drive Your Coffee|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Automóviles compactos y pequeños|
|Sinopsis||MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy.|
|Diseñador||Fâris van de Lisdonk|
|Responsable de conceptos / redactor||Friso Ludenhoff|
|Responsable de conceptos / redactor||Jeena van der Heul|
|Director artístico||Maarten Vrouwes|
|Director artístico||Jeena van der Heul|
|Miembro del equipo creativo||Ben Goedegebuur|
|Miembro del equipo creativo||Jeena van der Heul|
|Director ejecutivo de creación||Bas Korsten|
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