Título | How Do You Drive Your Coffee |
Agencia |
J. Walter Thompson Amsterdam
|
Campaña |
How Do You Drive Your Coffee
|
Anunciante |
BMW
|
Marca |
Mini
|
Fecha de primera difusión/publicación |
2012 / 10
|
Sector Empresarial | Automóviles compactos y pequeños
|
Sinopsis | MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy. |
Medio |
Eventos
|
Diseñador |
Fâris van de Lisdonk
|
Diseñador |
Richard Beerens
|
Responsable de conceptos / redactor |
Friso Ludenhoff
|
Responsable de conceptos / redactor |
Jeena van der Heul
|
Director artístico |
Maarten Vrouwes
|
Director artístico |
Jeena van der Heul
|
Miembro del equipo creativo |
Ben Goedegebuur
|
Miembro del equipo creativo |
Jeena van der Heul
|
Director ejecutivo de creación |
Bas Korsten
|