| Título | Share Share your Buy |
| Brief | 12% of the world’s population suffer from hunger. How can we transform our daily shopping routine into fully transparent help?We invented SHARE, a social brand based on the 1+1 principle: With every purchase of a SHARE product you donate a portion of food, soap or one day of water to a person in need. A unique code on every product lets you track your donation. The help is certified by the United Nations. SHARE was the biggest launch of a social brand in Germany and sold more than 1 Mio. products in the first 4 weeks. |
| Agencia | HeimatTBWA\ |
| Campaña | Share Share your Buy |
| Anunciante | Share Foods GmbH |
| Marca | Share Foods Water, Musli Bars, Soap |
| Posted | Noviembre 2018 |
| Sector Empresarial | Comida |
| Sinopsis | Share offers products that satisfy our basic needs: Food, Water, Hygiene. |
| Medio | Case Study |
| Director creativo | Arne Stach |
| Director creativo | Malte Bülskämper |
| Director creativo | Philipp Gloyer |
| Responsable de conceptos / redactor | Timo Fiebig |
| Responsable de conceptos / redactor | Morgan-Lee Wagner |
| Director artístico | Svenja Jelen |
| Director artístico | Michail Paderin |
| Director artístico | Marco Russo |
| Director artístico | Esra Gülmen |
| Productora | ARRI Media |
| Productor de la agencia | Carola Storto |
| Productor de la agencia | Chris Gerlach |
| Responsable de la creación | Guido Heffels |
| Responsable de la creación | Matthias Storath |
| Responsable de cuentas de agencia | Christina Mueller |
| Responsable de cuentas de agencia | Sophia Block |
| Agency Account Manager | Stella Jonsdottir |
| Account Supervisor | Matthias von Bechtolsheim |
| Planificador estratégico | Andreas Mengele |
| Strategic Planner | Sven Koesling |
| Strategic Planner | David Heße |
| Strategic Planner | Alex O |
| Director de publicidad | Tobias Reiner |
| Director de publicidad | Dr. Sebastian Stricker |
| Diseñador | Dara Toh |
| Diseñador | Marcel Frömming |
| Digital Planner | Toby McDonald |
| Montador | Marco Thau |
| Montador | Jonas Schubert |
| Social Media Director | Florian Hoffmann |
| Social Media Manager | Livia von der Heide |
| Social Media Manager | Patrick Reichboth |
| Social Media Manager | Jacqueline Van Dongen |
| Social Media Manager | Theresa Wlokka |
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- MARCA:
- Volkswagen
- AGENCIA:
- DDB Berlin