AG Rojas discovered his love for directing early in life. Born in Barcelona, Spain, he moved to Southern California to attend Art Center in Pasadena. With a sharp eye for visuals, mood, and sequence, AG started at Caviar Content as the in-house Art Director before joining their roster, where he directed videos for Jack White, Spiritualized, Purity Ring, Gil Scott-Heron and Emeli Sande?. AG's incredible ability to create stunning, poetic and cinematic imagery and his creative ability to construct unique narratives separates his work from his peers.
AG won the award for Best New Director at the 2012 UKMVA's as well as Best Indie Rock video for Hey Jane's "Spiritualized". His video for Jack White was nominated for Best Rock Video at the 2012 MTV Video Music Awards.
At the end of 2013, AG Rojas signed with Park Pictures, where he recently directed Duracell “Trust Your Power” with Derrick Coleman.