| Título | The Deal |
| Agencia | Wieden+Kennedy |
| Campaña | The Deal |
| Anunciante | Arla Foods |
| Marca | Arla Organic |
| Fecha de primera difusión/publicación | 2017 / 2 |
| Sector Empresarial | Leche y derivados de leche |
| Sinopsis | The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this relationship, whilst not always an easy one, is mutually respectful, because both farmer and Mother Nature believe everybody should be able to enjoy all that nature has to offer. ‘The Deal’ TV ad recognises that the quiet work of nature is not so quiet after all – without the sun, rain, storms and wind that Mother Nature brings, the Arla cows would not have such lush and rich grass to feed on. Through all of this, the Arla farmer works hard, grafting and cutting no corners to bring each bottle of creamy milk to as many people as possible. Using a range of dramatic film techniques, and an emotionally powerful voice over, W+K London and Arla show how the might of Mother Nature and the care, skill and determination of the Arla organic farmer come together in a humble bottle of Arla Organic Farm Milk. |
| Medio | Televisión |
| Duración | |
| Mix | Wave Studios |
| Colorization | Framestore |
| Responsable de cuentas de agencia | Vicki Sinclair |
| TV Production | Genevieve Sheppard |
| Director creativo | Dan Norris |
| Director creativo | Ray Shaughnessy |
| Responsable de conceptos / redactor | Mico Toledo |
| Responsable de conceptos / redactor | Juan Sevilla |
| Director de cuentas | Hannah Gourevitch |
| Group Account Director | Laura King |
| Director ejecutivo de creación | Ian Tait |
| Director ejecutivo de creación | Tony Davidson |
| Strategic Planning Director | Georgia Challis |
| Strategic Planning Director | Rachel Hamburger |
| Sound Designer | Aaron Reynolds |
| Productor | Ed Baillie |
| Music Producer | Leland |
| Montador | Sam Jones |
| Montaje | Cut and Run London |
| VFX Supervisor | Gary Driver |
| Colorista | Simon Bourne |
| Productora | Prettybird |
| Productor delegado | Emory Ruegg |
| Productor ejecutivo | Juliette Larthe |
| Director de fotografía | Kristof Brandl |
| Realizador | Jodeb |
| Postproducción | The Mill London |
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