Título | Glorious Nothing Days |
Agencia | T&Pm |
Campaña | Tastes Like Home |
Anunciante | Arla Foods |
Marca | Anchor Dairy |
Posted | May 2014 |
Sector Empresarial | Queso |
Lema | Tastes Like Home |
Filosofía | Somesuch & Co’s Kim Gehrig directed the delightful campaign, comprising one 60” hero film and a 30" cutdown. Praising those wonderful days when there’s nothing better to do than enjoy a bit of cheese on toast, the spot employs a variety of complex filming techniques. MPC completed the subtle VFX, working closely with Kim to determine the best way to execute her vision. VFX Supervisor Michael Gregory said, “Kim decided early on that she wanted to cut from real time to long exposure. This required shooting on a stereo rig, using two cameras with the same lenses shooting different frame rates. The final spot is a lovely homage to lazy days at home- definitely an appealing option for the weekend.” |
Medio | Televisión y Cine |
Duración | |
Efectos especiales | MPC LDN |
Grade | MPC LDN |
Montaje | Trim Editing |
Realizador | Kim Gehrig |
Productor de la agencia | Nicola Ridley |
Productora | SomeSuch and Co. |
Montador | Tom Lindsay |
Director de fotografía | David Procter |
Miembro del equipo creativo | Matt Searle |
Miembro del equipo creativo | Sarah Levitt |
Productor de la productora | Lee Groombridge |
VFX Producer | Ian Luxford |
VFX Supervisor | Michael Gregory |
Colorization | Aline Sinquin |