Richard Cran

Richard Cran

Director, Account Services at Goodness Mfg.
Los Angeles, Estados Unidos

Sumario

Richard Cran is Director of Account Services. He joined goodness
Mfg. last Spring from Innocean Worldwide Americas, where he was
National Account Director on Hyundai. From 2009, he oversaw brand,
model launch, experiential and sports marketing projects while
Hyundai's brand value soared 9.3%, according to leading brand
consultancy firm Interbrand.


A native of Australia, Richard moved to the U.S. in 2004 and
joined FCB Southern California as SVP, Account Director. He led the
Taco Bell account team, developing all national TV, radio, print
and merchandising for the brand. Richard then spent time on the
client side as Vice President, Global Branding for clinical
skincare brand Murad. His accomplishments included writing the
company's first brand architecture and global marketing plan and
unifying brand, direct, retail and professional marketing under a
single budget with a single bottom line: as a result maximizing
budget effectiveness, improving brand recognition and product
awareness, and increasing ROI. Prior to joining Innocean,
Richard was Group Account Director at Hamon & Associates,
running account teams on Logitech, Singapore Airlines and The Port
of Los Angeles.


Before coming to the States, Richard worked in Sydney and London
with agencies such as FCB and M&C Saatchi. He led account teams
on brands including Nike, Harley-Davidson, Samsung, Audi, AOL,
Panasonic, Qantas, British Airways, Fosters Lager and Lindt
chocolates, to note only a few. Richard is proud to have been part
of teams that developed campaigns honored at Cannes, D&AD,
Creative Circle and the Effies. He earned a Master's Degree
in Communication Theory from Queensland University of Technology
and a Bachelor of Arts Degree in Psychology and Literature from The
University of Queensland.

Positions

Director, Account Services

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