| Título | ACA-M - Hangman - I am late |
| Agencia | FCB Lisbon |
| Campaña | Hangman |
| Anunciante | ACA-M |
| Marca | ACA-M - Drivers safety association |
| Fecha de primera difusión/publicación | 2017 / 4 |
| Sector Empresarial | Seguridad Vial |
| Sinopsis | Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.” |
| Medio | Prensa y publicaciones |
| Director creativo | edson athayde |
| Director artístico | Eduardo Pastor |
| Responsable de conceptos / redactor | Leo Gomez |
| Illustrator | Marcelo Dalbosco |
| Director de cuentas | Sonia Gonçalves |
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