Eduardo Pastor
Directeur artistique at FCB Lisbon
Lisboa, Portugal
TítuloCobblestone Riders
Agencia
Campaña Cobblestone Riders
Anunciante FUEL TV
Marca FUEL TV
Fecha de primera difusión/publicación
Sector Empresarial Programas y cadenas de televisión y radio
Lema More than creating a brand promotion, we created a brand-new sport.
Sinopsis We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport.
Filosofía
Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable.
Problema Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience.

Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater?
Resultado MOST WATCHED AND SHARED VIDEO
IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA

22X MORE VIEWS
THAN THE 2ND MOST POPULAR VIDEO

225.000€ IN ONLINE
EARNED MEDIA

IMPACTED OVER 18 MILLION HOMES
IN 70 DIFFERENT COUNTIRES
Medio Web Film
Duración
Banda Sonora Fast Eddie Nelson - Baptize me in Wine
Director creativo adjunto
Director creativo
Responsable de conceptos / redactor
Director artístico
Director artístico
Diseñador
Product Development
Realizador
Realizador
Sound Designer
Postproducción

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started