|Brief||There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.|
|Sector Empresarial||Transportes, viajes y turismo|
|Sinopsis||There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.|
|Problema||Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.|
|Director creativo||Edson Athayde|
|Director creativo||Luis Silva Dias|
|Responsable de la creación||Edson Athayde|
|Responsable de conceptos / redactor||Edson Athayde|
|Responsable de conceptos / redactor||Márcio Nazianzeno|
|Director artístico||Eduardo Pastor|
|Director artístico||Andre Santos|
|Sonido||O Menino Grava|
Dennis Lück is the most awarded creative in Switzerland, with the...
I lead Zone's content & experiences offering. I bring people and...
David (Dave) Roses is an eclectic and multi award—winning music c...
Deeply passionate about Advertising, Blackjack and Single Malts,...
Creative / Copywriter based in Paris, France. I've been working...
Debby runs the agency's largest client, P&G, a business that went...