Antoine Querolle
Creative at Publicis Conseil
Paris , Francia
TítuloPost Racism
BriefLICRA is the leading French association dedicated to the fight against anti-semitism and other forms of racism. In France, antisemitism and racism are growing problems on social networks; they are exposed and exhibited to a wide audience with no filter.For our « Post Racism » campaign, we developed an AI to detect racist tweets and posts. Each racist remark was automatically matched with a historical propaganda poster that carried a similar message, and sent back to the author to illustrate the true impact of what they had shared.The historical propaganda posters were sourced thanks to the participation of museums. Some were adapted with today’s tweets and placed in outdoor locations and press to create an impactful print campaign. Every asset of the campaign lead to a petition to change the law and condemn online racism.
Agencia
Campaña Post Racism
Anunciante Licra
Marca Licra
Fecha de primera difusión/publicación
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis LICRA is the leading French association dedicated to the fight against anti-semitism and other forms of racism. In France, antisemitism and racism are growing problems on social networks; they are exposed and exhibited to a wide audience with no filter.For our « Post Racism » campaign, we developed an AI to detect racist tweets and posts. Each racist remark was automatically matched with a historical propaganda poster that carried a similar message, and sent back to the author to illustrate the true impact of what they had shared.The historical propaganda posters were sourced thanks to the participation of museums. Some were adapted with today’s tweets and placed in outdoor locations and press to create an impactful print campaign. Every asset of the campaign lead to a petition to change the law and condemn online racism.
Medio Interactivo
Duración
Director ejecutivo de creación
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Executive Director
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Comprador de arte
Comprador de arte
Productor
Productor
Director técnico
Event Creative

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