Adriana Roza
São Paulo, Brasil
TítuloA Special Evening
Agencia
Campaña A Special Evening
Anunciante Electrolux
Marca Electrolux
Fecha de primera difusión/publicación 2015 / 1
Sector Empresarial Grande electrodoméstico
Lema Electrolux creates a special Christmas evening for those working away from home
Sinopsis Have you ever stopped to think about the number of people who spend special dates away from home and their families because of their jobs? Some professions require full-time dedication, leaving no time for breaks or holidays. With this in mind, Electrolux came up with a way of taking a special Christmas to those who were away from home on Christmas Eve.
Filosofía Employees of the AACD Hospital, firefighters, security guards, and employees of service stations received a visit from a Food Truck in the early hours of the 25th. They were taken by surprise with a Christmas dinner carefully prepared by a chef so they could share the true spirit of Christmas alongside friends and co-workers.
According to Theo Rocha, Creative Director of F/Nazca Saatchi & Saatchi, "the idea is simple: gather people who were in the same situation around a special moment”. And it is precisely in that spirit of sharing good times and union that Electrolux wants to engage consumers through 2015.
This is just the first of a series sponsored by Electrolux with the objective of promoting a sensory experience and the occupation of the city with the art of gastronomy. 
Medio Relaciones de la comunidad
Duración
Agency F/Nazca Saatchi & Saatchi
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Jefe de cuentas
Jefe de cuentas
Jefe de cuentas
Jefe de cuentas
Planificador estratégico
Planificador estratégico
Planificador estratégico
Director medios comunicación
Director medios comunicación
Director medios comunicación
Productor de la agencia
Productor de la agencia
Productor de la agencia
Productor de la agencia
Productor de la agencia
Productora
Realizador
Director de fotografía
Director de fotografía
Postproducción
Postproducción
Productor ejecutivo
Montaje
Empresa de creación sonora
Project Director
Director de proyectos
CONTENT MANAGER
Supervisor de clientes
Supervisor de clientes
Supervisor de clientes
Supervisor de clientes
Supervisor de clientes

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