Título | A Special Evening |
Agencia | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
Campaña | A Special Evening |
Anunciante | Electrolux |
Marca | Electrolux |
Fecha de primera difusión/publicación | 2015 / 1 |
Sector Empresarial | Grande electrodoméstico |
Lema | Electrolux creates a special Christmas evening for those working away from home |
Sinopsis | Have you ever stopped to think about the number of people who spend special dates away from home and their families because of their jobs? Some professions require full-time dedication, leaving no time for breaks or holidays. With this in mind, Electrolux came up with a way of taking a special Christmas to those who were away from home on Christmas Eve. |
Filosofía | Employees of the AACD Hospital, firefighters, security guards, and employees of service stations received a visit from a Food Truck in the early hours of the 25th. They were taken by surprise with a Christmas dinner carefully prepared by a chef so they could share the true spirit of Christmas alongside friends and co-workers. According to Theo Rocha, Creative Director of F/Nazca Saatchi & Saatchi, "the idea is simple: gather people who were in the same situation around a special moment”. And it is precisely in that spirit of sharing good times and union that Electrolux wants to engage consumers through 2015. This is just the first of a series sponsored by Electrolux with the objective of promoting a sensory experience and the occupation of the city with the art of gastronomy. |
Medio | Relaciones de la comunidad |
Duración | |
Agency | F/Nazca Saatchi & Saatchi |
Director ejecutivo de creación | Fábio Fernandes |
Director ejecutivo de creación | Eduardo Lima |
Director creativo | Theo Rocha |
Responsable de conceptos / redactor | João Paulo Testa |
Responsable de conceptos / redactor | André Brandão |
Director artístico | Ricardo Pocci |
Jefe de cuentas | Marcello Penna |
Jefe de cuentas | Gisela Assumpção |
Jefe de cuentas | Gabriela Marques |
Jefe de cuentas | Julianna Carvalho |
Planificador estratégico | José Porto |
Planificador estratégico | Guilherme Pasculli |
Planificador estratégico | Caio Felipe |
Director medios comunicación | Fábio Freitas |
Director medios comunicación | Adriana Roza |
Director medios comunicación | Karen Kimura Saito |
Productor de la agencia | Victor Alloza |
Productor de la agencia | Renato Chabuh |
Productor de la agencia | Gisele Campos |
Productor de la agencia | Maira Massullo |
Productor de la agencia | Rafael Paes |
Productora | Hungry Man |
Realizador | Gualter Pupo |
Director de fotografía | Gustavo Ferri |
Director de fotografía | Danilo Mantovani |
Postproducción | Hungry Man |
Postproducción | Hungry Man | Great Studio |
Productor ejecutivo | Rodrigo Castello |
Montaje | Rami D |
Empresa de creación sonora | Loud |
Project Director | Aline Veríssimo |
Director de proyectos | Beatriz Agnelli |
CONTENT MANAGER | Rogerio Soares |
Supervisor de clientes | Sandra Montes |
Supervisor de clientes | Juliane Mussarelli |
Supervisor de clientes | Silvia Tamai |
Supervisor de clientes | Sergio Saad |
Supervisor de clientes | Rita Moraes |