As Account Director, I led integrated model launches for the IS and GS including all advertising, social media, relationship marketing, public relations, events and site development.
The 2012 GS launch was an award winning launch campaign, earning a Silver Lion at Cannes and Adweek’s Media Plan of the Year.
As part of the IS launch, we created an AICE award winning
working with highly confidential product and headquarters in Japan.
I was also responsible for scope development and management.