| Título | Survival Billboard - 3 |
| Agencia | McCann London |
| Campaña | Survival of the Grittiest |
| Anunciante | Microsoft |
| Marca | Xbox |
| Posted | Septiembre 2016 |
| Sector Empresarial | Otros |
| Sinopsis | To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Rob Doubal |
| Responsable de la creación | Laurence Thomson |
| Director creativo | Sanjiv Mistry |
| Director creativo | Jamie Mietz |
| Integrated Creative Director | Chad Warner |
| Responsable de conceptos / redactor | Jim Nilsson |
| Responsable de conceptos / redactor | Sanjiv Mistry |
| Responsable de conceptos / redactor | Anja McGuiness |
| Director artístico | Jacob Bjordal |
| Director artístico | Jamie Mietz |
| Diseñador | Colin Lee |
| Diseñador | Danny Elliot |
| Planificador de cuentas | Thomas Keane |
| Supervisor de arte | Michael Thomason |
| Director de proyectos | Clare Mann |
| Productor de la productora | Lois Newcombe |
| Productor de la productora | Chris Cartwright |
| Productor ejecutivo | Tom McLoughlin |
| Business Director | Sailesh Jani |
| Director de cuentas | AJ Coyne |
| Responsable de cuentas de agencia | Charlotte Habin |
| Ejecutivo de cuentas | Charlotte Walters |
| Studio Manager | Ellis Faint |
| Print Producer | Liam White |
| Montador | Andy Tusabe |
| Montador | Paul Jenkinson |
| Sound Engineer | Tim Sutton |
| Sound Engineer | Chris Gilbert |
| Artwork | Muhammad Qasim |
| Streaming | Attention Seekers |
| SFX | Hothouse |
| Developer | MRM |
| Event | Momentum |
| PR Agency | Edelman |
| Media Agency | EMT |
| Head of Integrated Production | Sergio Lopez |
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