Título | The Fit Finder |
Agencia | RED The Agency Inc. |
Campaña | City of Edmonton Clareview Community Centre: The Fit Finder |
Anunciante | The city of Edmonton |
Marca | The city of Edmonton |
Fecha de primera difusión/publicación | 2015 / 1 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Lema | It's fun to find your fit. |
Sinopsis | To inspire Edmonton's Clareview community to get active and find their fit, The City of Edmonton developed an interactive vending machine unlike any other. Stocked with sport and fitness equipment, as well as artistic and cultural items, The Fit Finder would only dispense its wares to those who accepted a physical fitness challenge. RED worked with Keen Eye/Leven Creative to film the activations and produce the video, and with MetalBoss to fabricate the custom vending machine. |
Medio | Web Film |
Duración | |
Director creativo | Dennis Lenarduzzi |
Director artístico | Christy Yaseyko |
Responsable de conceptos / redactor | Katie Rolheiser |
Responsable de cuentas de agencia | Joshua Zarobiak |
Director de proyectos | Joshua Zarobiak |