Juliana Paracencio
Executive Creative Director at Publicis
Madrid, España
Campaña Courage
Anunciante Unilever
Marca Dove
Fecha de primera difusión/publicación
Sector Empresarial Salud, higiene y productos farmacéuticos
Sinopsis Dove have always believed that beauty is not defined by shape, size or colour, but by feeling the best version of yourself - authentic, unique, real and true. The latest global campaign from the brand reminds us that there is no greater expression of beauty than the qualities of compassion and courage by paying tribute to the heroic front-line healthcare workers around the world fighting Covid 19 who have captured the hearts and affections of billions in recent weeks. The film, from Ogilvy’s teams in London and Toronto, was turned around in days by Ogilvy's teams in London and Toronto. To collect the images, the agency approached real doctors and nurses they found on sites such as Instagram and asked for permission to use their photos. Launched in Canada and the US this week, it is due to roll out across the world over the next few days.
Medio Web Film
Global Executive Creative Director
Responsable de la creación
Director creativo
Director creativo
Director creativo adjunto
Chief Strategy Officer
Managing Director/Partner
Managing Director/Partner
Account Coordinator
Head of Project Management
Productor de la agencia
Productor de la agencia
Responsable de la producción
Print Producer
Editorial Assistant
Compositor de música
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Responsable de la creación
Director artístico
Responsable de conceptos / redactor
Managing Director
Director de cuentas
Productor de la agencia
Productor ejecutivo

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