Simon Bagnasco
Director ejecutivo de creación at Saatchi & Saatchi
Richmond, Australia
TítuloBoring Boxes
Campaña Boring Boxes
Anunciante ‎Pacific Shopping Centres
Marca Pacific Werribee
PostedMarzo 2018
Sector Empresarial Venta al detalle, distribución y cadenas de restaurantes
Sinopsis Background Overview : Every Christmas, Kids Go Hunting For Their Gifts. They Rummage Through Cupboards And Search In The Back Of Wardrobes, Ruining The Surprise Of Christmas Morning. So, Pacific Shopping Centres Created A Cardboard Box With The Power To Save Christmas - A Box With Such Extreme Levels Of Boringness, It Could Make Any Toy Invisible To Tiny Humans. Each Box Was Made In A Specially Calculated ‘boring Brown’ And Stamped With Dull Words Like ‘toilet Paper’ And ‘laundry Powder’ And ‘tomato Paste’. Then, At Gift Wrapping Stations, Each Toy Was Given Its Very Own Boring Box. Now Parents Can Smuggle Presents Home And Hide Them In Plain Sight Without Any Risk Of Being Discovered. And That’s How Christmas Was Saved, Using A Cardboard Box
Medio Case Study
Managing Director
Responsable de la creación
Director ejecutivo de creación
Director ejecutivo de creación
Creative Director
Responsable de conceptos / redactor
Art Director
General Manager
Account Director
Responsable de cuentas de agencia
Print Production Company
Print Producer


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