| Título | The Bed |
| Agencia |
Les Présidents
|
| Campaña |
The Bed
|
| Anunciante |
Caisse d'Epargne
|
| Marca |
Caisse d'Epargne
|
| Posted | Febrero 2001 |
| Producto |
Bank, Financial Services
|
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa
|
| Lema | Caisse d'Epargne. And What If A Bank Helped You Live Better |
| Sinopsis | "Tomorrow, the essential for a bank will no longer be under the matteress but on top of it." The 26 million Caisse d'Epargne clients are its greatest richeness, since 1818 the Caisse d'Epargne has constently adapted to the evolution of savings behaviour and the financial needs of its clients. Because of this, the bank has gathered a unique and rich experience upon which it has built a vision of banking: lessoning to its clients, enventing ever more customised offers, offering the best of availability with its 4600 branches and its long distance banking services. The trust of 26 million clients requires a demanding services but is most of all an irreplaceable form of capital. |
| Filosofía | "Tomorrow, the essential for a bank will no longer be under the matteress but on top of it." The 26 million Caisse d'Epargne clients are its greatest richeness, since 1818 the Caisse d'Epargne has constently adapted to the evolution of savings behaviour and the financial needs of its clients. Because of this, the bank has gathered a unique and rich experience upon which it has built a vision of banking: lessoning to its clients, enventing ever more customised offers, offering the best of availability with its 4600 branches and its long distance banking services. The trust of 26 million clients requires a demanding services but is most of all an irreplaceable form of capital. |
| Medio |
Prensa y publicaciones
|
| Director creativo |
Olivier Altmann
|
| Responsable de conceptos / redactor |
Jean-Gabriel Causse
|
| Director artístico |
Xavier Beauregard
|
| Fotógrafo |
Maï Lucas
|
| Productor de la agencia |
Sylvie Etchemaité
|
