Keren Bester
Strategy Partner at Ogilvy
London, Reino Unido
TítuloAmy
Agencia
Campaña Stop abuse before it starts
Anunciante National Society for the Prevention of Cruelty to Children
Marca NSPCC
Fecha de primera difusión/publicación
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis The film depicts a four hour old baby girl, Amy, in her hospital crib. Amy narrates from the future to describe the horrific abuse that is destined to be inflicted on her. The hypnotic backing track, by Brian Eno, and softly shot scene are in powerful contrast to the hard and disturbing message. 
Filosofía To drive donations to the NSPCC by highlighting the issue of child abuse, and explain how the NSPCC helps prevent this abuse. 
Medio Televisión y Cine
Duración
Director creativo
Responsable de conceptos / redactor
Director artístico
Other
Other
Director de cuentas
Productor
Media Agency OMD
Productora
Realizador
Montador
Postproducción
Audio Post Production

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