| Título | Amy |
| Agencia | FCB London |
| Campaña | Stop abuse before it starts |
| Anunciante | National Society for the Prevention of Cruelty to Children |
| Marca | NSPCC |
| Fecha de primera difusión/publicación | 2013 / 4 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | The film depicts a four hour old baby girl, Amy, in her hospital crib. Amy narrates from the future to describe the horrific abuse that is destined to be inflicted on her. The hypnotic backing track, by Brian Eno, and softly shot scene are in powerful contrast to the hard and disturbing message. |
| Filosofía | To drive donations to the NSPCC by highlighting the issue of child abuse, and explain how the NSPCC helps prevent this abuse. |
| Medio | Televisión y Cine |
| Duración | |
| Director creativo | Al Young |
| Responsable de conceptos / redactor | Simon Cenamor |
| Director artístico | Raymond Chan |
| Other | Keren Bester |
| Other | Susie Shing |
| Director de cuentas | Charlie McDevitt |
| Productor | Dave Clark |
| Media Agency | OMD |
| Productora | Stink Films |
| Realizador | Yann Demange |
| Montador | Ian Berry |
| Postproducción | The Mill London |
| Audio Post Production | Nick David |
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