LEGOLAND® Resorts - "Awesome Awaits"

BMB

BMB London, Reino Unido

6048

Marca: LEGOLAND® Resorts
País: Reino Unido

Anunciante: Merlin Entertainment

Título	Awesome Awaits
Agencia	BMB
Campaña	Awesome Awaits
Anunciante	Merlin Entertainment
Marca	LEGOLAND® Resorts
Fecha de primera difusión/publicación	2015 / 3
Sector Empresarial	Parques de atracciones, parques zoológicos
Sinopsis	The film begins in a child’s bedroom, where LEGO bricks are starting to stir. A model of a baby dragon comes to life and sees a LEGOLAND poster on the bedroom wall. As if the poster is calling him, the dragon flies out of the window, followed by hundreds of LEGO bricks, growing and swooping past buildings as it mimics The Dragon rollercoaster that features in all the LEGOLAND Resorts. The dragon is joined by a host of colourful characters, including a charismatic pirate, dancing camels, a giant pirate ship and an Egyptian pharaoh. Planes, helicopters, balloons, a parrot and the dragon fly through the city streets as the epic journey reaches its crescendo and they all triumphantly arrive at the gates to LEGOLAND.
Filosofía	It shows the magnetic and universal appeal of LEGOLAND, with LEGO bricks transforming into every animal, character and vehicle imaginable for families’ journeying to the resorts - much to the delight of onlooking children.
Medio	Televisión
Duración	30 seconds
Producción de sonido	Wave Studios
Director de publicidad	Paul Harvey
Director creativo	Matt Waller
Director artístico	Jenny Piggott
Responsable de conceptos / redactor	Harry Boothman
Director de cuentas	Anna Covell
Director de cuentas	Anna Covell
Productor de la agencia	James Bolton
Realizador	Russell Tickner
Productora	The Mill London
Productor	Josh Davies
Efectos especiales	Ian Berry