I’m an independent brand strategist with more than 20 years of experience solving positioning problems for Fortune 500 companies. I help my clients to define insight-driven brand strategies that are simple, actionable and effective.
What makes me great at my job? I view every assignment with fresh eyes. I ask the right questions, dig deeply into the broader context, and make connections between truths and trends that others miss. I think strategically as well as creatively to crystallize the value of my clients' product/services in a way that shapes inspiring communications and drives their business.
If you are currently wrestling with a branding challenge I would love to hear about it. I can help you with:
• Brand Vision
• Brand Positioning
• Brand Architecture
• Brand Naming
• Creative Briefs
• Consumer & Cultural Insights
• Focus Groups & Interviews
You can contact me through LinkedIn or at email@example.com. For more information see my website at www.lisabordenstrategy.com.