The Canadian Way (Digital Catalogue) - "The Canadian Way of Spring"

Tribal Toronto

Tribal Toronto Toronto, Canadá

14150

Marca: The Canadian Way (Digital Catalogue)
País: Canadá

Anunciante: Canadian Tire Corp

Título	The Canadian Way of Spring
Agencia	Tribal Toronto
Campaña	The Canadian Way of Spring
Anunciante	Canadian Tire Corp
Marca	The Canadian Way (Digital Catalogue)
Fecha de primera difusión/publicación	2013 / 4
Sector Empresarial	Venta al detalle, distribución y cadenas de restaurantes
Lema	The Canadian Way - your source for life in Canada
Sinopsis	Delivered door-to-door, the Canadian Tire catalogue has been an important piece of Canadiana for over 90 years. Canadian Tire, in collaboration with Tribal DDB Toronto, sought out to develop a completely reinvented digital catalogue that would draw on the rich heritage of the print version and provide a more inspirational, lifestyle-oriented and consumer-centric lens on its product offering. The Canadian Way of Spring brings passionate, everyday Canadians together to tell the story of the unique way of life Canadian Tire has equipped and inspired for over 90 years. Featuring authentic storytelling, rich interactive experiences, and editorial content, the reinvented digital catalogue presents Canadian Tire products as far more than just the latest gear or gadgets – this is how Canadians build and love life in Canada.
Filosofía	The Canadian Way of Spring brings passionate, everyday Canadians together to tell the story of the unique way of life Canadian Tire has equipped and inspired for over 90 years. Featuring authentic storytelling, rich interactive experiences, and editorial content, the reinvented digital catalogue presents Canadian Tire products as far more than just the latest gear or gadgets – this is how Canadians build and love life in Canada.
Problema	Delivered door-to-door, the Canadian Tire catalogue has been an important piece of Canadiana for over 90 years. Canadian Tire, in collaboration with Tribal DDB Toronto, sought out to develop a completely reinvented digital catalogue that would draw on the rich heritage of the print version and provide a more inspirational, lifestyle-oriented and consumer-centric lens on its product offering.
Medio	Case Study
Duración	116 seconds
Mercado	Canadá
Más información	http://catalogue.canadiantire.ca
Director creativo adjunto	Mara Binudin
Responsable de conceptos / redactor	Dmitry Zelikman
Director artístico	Benson Ngo
Editorial Writer	Yuki Hayashi
Responsable de conceptos / redactor	Tracy Wan
Responsable de conceptos / redactor	Santiago Fernandez-Concha
Editorial Copy Editor	Jennifer Krissilas
Design Director	John Thai
Designer	Josiah Bilagot
Designer	Mirza Sakovic
Designer	Jean-Lou Renoux
Designer	Barry Lachapelle
Illustrator	Andrea Manica
Director of Technology	Joe Dee
Arquitecto de información	Dale McRae
Arquitecto de información	Daniel Wiseman
Arquitecto de información	Tony Di Ciero
Creative Technologist	Paul Jara
Interactive Developer	Paul Sham
Interactive Developer	Stephen Hobson
Interactive Developer	Brad Carson
Experience Assurance Lead	Enzo Licata
Senior Producer	Gaetano Carpino
Senior Producer	Bonnie Chung
Producer	Chris Webden
Producer	Caroline Clarke
Producer	Neem BaHa
Director of Production	Catherine Kim
Production Coordinator	Elizabeth Fitzpatrick
Managing Director (Account Team)	Andrew McCartney
Business Unit Director (Account Team)	Kaezad Nallaseth
Account Director	Nick Pigott
Account Coordinator	Monica Bialobrzeski
VP Strategy and Innovation (Account Team)	Dino Demopoulos
AVP Digital, Canadian Tire Corporation (Client Team)	Rosie Riolion-Serpa
AVP, Digital Operations & Delivery (Client Team)	Shawn Farmer
Manager, Digital Experience (Client Team)	Vito Casalinuovo
Vendor	Apollo Studios
Vendor	Audio Z
Vendor	RMW Music
Vendor	Ole Clear
Vendor	Talent Payment Services ULC
Vendor	James TSE Photography
Vendor	Brought To You By
Vendor	Sons and Daughters Productions Inc
Vendor	Jigsaw Casting
Vendor	Aon Reed Stenhouse Inc.
Vendor	Blizzard Courier Services Ltd.
Social Media Planner	Parker Mason
Media Agency	MediaCom
Group Account Director (Media)	Chris O'Hara
Associate Account Director (Media)	Andrew Tziatis