Tom Elliston

Tom Elliston

Global Business Director at LOLA MullenLowe Madrid
Madrid, España


In 1998 I graduated with a 2.1 degree in graphic design. I was pumped up and energized about the career ahead of me. However, there was one small problem: I wasn't any good at graphic design. Back then my tools were either a pencil, a paintbrush or an airbrush so I was pretty clueless and a little skeptical when I was put in front of a Mac. So nearly two decades on, I find myself on the account management side, leading client business and relationships, pushing brands into new areas and using a Mac everyday. I am unashamedly what people might call an old school account man with a passion for building strong and dynamic client relationships through the delivery of outstanding work and results. I am driven by creativity and powerful ideas and consider myself very fortunate that I work in an environment with like minded individuals with this at the heart of everything we do. I am a Londoner from Camden Town, living in Madrid with a die hard affection for Crystal Palace Football Club, and more recently Atleti de Madrid.


Global Business Director
Madrid, España
June 2011 - Presente (8 years 7 months)
Responsibilities: Cornetto
Cornetto is a truly global brand that is present in 36 markets. They target teenagers within the positioning of love and summer. A complex target audience with a sensitive and highly emotional positioning that differs by region and by market. I lead the team that have developed innovative and highly effective communications where love films, content and music videos have been created and rolled out to markets.
Global Account Director
London, Reino Unido
2008 - 2011 (3 years)

Domestos kills the things you can't see that make us ill: germs. I ran the global business for Domestos, growing the brand by launching it into new regions and markets, all unified under one global positioning.
Senior Account Director
London, Reino Unido
2007 - 2008 (1 year)
London 2012
Was part of the team that pitched for the business and worked on the communications strategy and implementation in the run up to the games.

Hyundai UK account
Account Manager
London, Reino Unido
2003 - 2004 (1 year)

Land Rover
At the time, the agency's most creative at prestigious account. Become a Land Rover enthusiast and worked on TVC and awards winning print campaigns.
COI Royal Navy
The ultimate toys for boys account. Spent time learning and finding out first hand what it takes to become a royal marine, and how it that really does take a special kind of person to become a submariner. Learned rich and powerful insights that were at the heart of a highly effective campaign.


1988 - 1993 (5 years)

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