MTV EXIT - "False Hope"

18 Feet & Rising Sydney Sydney, Australia

7843

This ad is part of the ACT Responsible Collection

Marca: MTV EXIT
País: Grecia

Anunciante: MTV EXIT

Título	False Hope
Agencia	18 Feet & Rising Sydney
Campaña	False Hope
Anunciante	MTV EXIT
Marca	MTV EXIT
Fecha de primera difusión/publicación	2013 / 5
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Lema	Sometimes hope takes you places you never dreamed.
Sinopsis	A young girl somewhere in Asia has been promised a job as a waitress in a foreign country. She has breakfast with her mother on the morning of her departure. The mood is sad but there is also hope and excitement about the young girl’s new life abroad. She picks up her backpack and hugs her mother to say farewell. The girl opens the front door and walks through it, however it simply leads her straight into another room – a cell in a human trafficking operation. Confused and frightened, the girl is confronted by a strange and intimidating man who takes her passport away and forces her into a world of sex slavery. She is trapped and desperately tries to escape. Her mother breaks down in tears. They are separated by a wall, dividing their two different worlds.
Filosofía	Instead of creating a traditional advertisement to help fight human trafficking, we wrote an original song and created a music video with a message.
Problema	It is estimated there are 20.9 million slaves globally.Despite the large scope of human trafficking, the number of criminal convictions in many countries is still low or non-existent. It is important for everyone to be aware that human trafficking exists and it could be happening right under our noses – it is our responsibility to report it to the authorities if we see something suspicious. We need to encourage people to help spread the message and to learn more about the issue.
Resultado	This music video has a reach of millions of people and empowers youth to educate their friends, family, & communities to look at this issue seriously and encourage them to join the fight against human trafficking.
Medio	Televisión
Duración	240 seconds
Banda Sonora	False Hope by Alex Kavvadias
Más información	www.mtvexit.org
Director ejecutivo de creación	Dejan Rasic
Responsable de conceptos / redactor	Dejan Rasic
Cantante	Alex Kavvadias
Song Lyrics	Dejan Rasic
Client	MTV EXIT
MTV EXIT Campaign Director	Matt Love
MTV EXIT Head of Creative & Content	Rebecca Mok
Director	Juliet Taylor
Georgette Screen	Producer
Productora	Juliet Taylor Productions
Montador	Kris Rees
Colourist	Kris Rees
Música	Miss Cherry
Arrangement	Miss Cherry
Music Production	AMMOS Music Athens
Director de fotografía	Carl Robertson
Stylist	Ali Griffiths
Additional Design	Rachel Harley
Agency	18 Feet & Rising Sydney