Pelun Chen
Digital Design Director at The Hit House
Los Angeles, Estados Unidos
TítuloThe New
Campaña Das Auto
Anunciante Volkswagen
Marca Volkswagen
PostedMay 2014
Sector Empresarial Automóviles
Lema Das Auto.
Sinopsis The new, built by Deutsch LA. It’s like a dating site, except it’s for cars. And it’s better.
Most car sites, including the old, are glorified car brochures. They don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. And they don’t work for for shoppers who are used to e-commerce sites like Amazon and Zappos.
Filosofía The new takes cues from an unlikely source: online dating sites. It uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for—a particular model, features, color, or even price. Then it pairs them with new or used  Volkswagen cars in their area. Each car even has its own profile page with images, features, specs, and payment estimator—that’s more than 80,000 unique profile pages, and more than 10 million possible configured images.
Medio Sitios de Internet
Mercado Estados Unidos
Más información
Director ejecutivo de creación
Director del grupo de creación
Director creativo adjunto
Director artístico
Director artístico
Responsable de conceptos / redactor
Digital Strategist
Digital Design Director

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