TOPITO - "TOPITO FOOTPOLL"

We Are Social

We Are Social Paris, Francia

5728

Título	TOPITO FOOTPOLL
Agencia	We Are Social
Campaña	TOPITO FOOTPOLL
Anunciante	TOPITO
Marca	TOPITO
Posted	Noviembre 2018
Sector Empresarial	Medios de comunicación, publicidad, edición y producción
Sinopsis	At Topito, we’re a social media publisher who always try to to entertain its fans.So we asked ourselves, how could we keep our fans engaged duringthe World Cup? One of the biggest distractions ever.During the World Cup, people love to predict match results. So we decided to use Instagram Polls to allow our followers to make their predictions!But at Topito, we like to keep things fun, so we created an illustration for every single game.Built around the Instagram poll button, these illustrations were all related to players, teams, countries and the ongoing results of the tournament, all created with attention to craft and copywriting.64 illustrations, that kept our fans engaged throughout the entire event.Results:-1 million votes-+10% Followers (25K)-An engagement rate 3 times higher than usual.
Medio	Redes Sociales
President	Sandrine Plasseraud
Founder	Sandrine Plasseraud
Deputy Managing Director	Ludovic Chevallier
Director ejecutivo de creación	Thomas Guilhot
Director creativo	Nicolas dumenil
Director artístico	Jacques Denain
Responsable de conceptos / redactor	Philippe Lesesvre
Illustrator	Jacques Denain
	Victor Marco
Sound Designer	Nick Mckerl