Título | Chair |
Brief | In 2019 Ikea Denmark were for the first ever not printing its famous catalogue and only letting it be viewable online. This message had to be conveyed in a campaign that also presented the new collection. |
Agencia | Accenture Song DK |
Campaña | The Missing Collection |
Anunciante | IKEA |
Marca | IKEA |
Fecha de primera difusión/publicación | 2019 / 8 |
Sector Empresarial | Mobiliario doméstico |
Sinopsis | In 2019 IKEA Denmark was for the first time ever not printing their famous catalogue. This message had to be conveyed in the new campaign for the new furniture collection. |
Medio | Cartel |
Director ejecutivo de creación | Simon Engstrøm |
Director creativo | Jabali Ravn |
Responsable de conceptos / redactor | Kenneth Kaadtmann |
Director artístico | Anders Donde |
Director de cuentas | Pernille Tramp |