| Título | Homeless Home Sale |
| Agencia | Accenture Song DK |
| Campaña | Homeless Home Sale |
| Anunciante | Ekstra Bladet |
| Marca | Ekstra Bladet Newspaper |
| Fecha de primera difusión/publicación | 2019 / 1 |
| Sector Empresarial | Periódicos, revistas, libros |
| Sinopsis | Homeless people in Denmark are no longer allowed to sleep in groups, or "camps". But since the law fails to define a camp, homeless people get arrested for sleeping outside together on pieces of cardboard. It is however completely legal to sleep outside if it's in front of store while waiting for a sale. So newspaper like Ekstra Bladet organised pop-up stores with sales for the homeless, communicating the stores' location through outdoor media. Homeless people who showed up were even given a line number. So they could sleep in perfect legality. |
| Medio | Integrated Media/360 Activation |
| Duración | |
| Creative Lead | Kenneth Kaadtmann |
| Responsable de conceptos / redactor | Jakob Lykke |
| Director artístico | Katrine Moss |
| Director artístico | Karl Kristian Krarup Kjær |
| Developer | Rasmus Bidstrup |
| Responsable de cuentas de agencia | Mette Pieper |
| Fotógrafo | Judith Köthnig |
| Responsable de la creación | Nicolai Stahl |
| Director ejecutivo de creación | Simon Engstrøm |
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