| Título | The Dilemma |
| Agencia | Publicis Italy |
| Campaña | The Dilemna |
| Anunciante | Heineken |
| Marca | Heineken |
| Fecha de primera difusión/publicación | 2016 / 3 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Sinopsis | Heineken wanted to encourage guys to watch football with pals. So it played a prank on Simone, an A.S. Roma fan who had a tradition of watching the big match with his mates – until Heineken offered him a VIP ticket to Roma vs. Real Madrid. He decided to drop his buddies for once. But they got their revenge when their disappointed phone call was broadcast live across the entire stadium during the match. The spectators began pressuring Simone to remain loyal to his friends. Relief came when he found they were actually at the stadium – in a VIP viewing room. |
| Medio | Case Study |
| Duración | |
| Director ejecutivo de creación | Bruno Bertelli |
| Director ejecutivo de creación | Cristiana Boccassini |
| Planificador estratégico | Bela Ziemann |
| Director creativo adjunto | Aureliano Fontana |
| Director creativo adjunto | Bruno Vohwinkel |
| Productor ejecutivo | Silvia Cattaneo |
| Responsable de cuentas de agencia | Lorenza Montorfano |
| Director ejecutivo de creación | Marco Venturelli |
| Director ejecutivo de creación | Luca Cinquepalmi |
| Director creativo adjunto | Polina Zabrodskaya |
| Responsable de cuentas de agencia | Giada Salerno |
| Planificador estratégico | James Moore |
| Responsable de cuentas de agencia | Maria Elena Gaglianese |
| Director artístico | Laura Aondio |
| Responsable de conceptos / redactor | Francesca Vitello |
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