| Título | Discount Time |
| Título (Lengua original) | Tiempo de descuento |
| Brief | In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth. |
| Agencia |
Wunderman Buenos Aires
|
| Campaña |
Discount Time
|
| Anunciante |
Tuenti Móvil
|
| Marca |
Tuenti
|
| Posted | Diciembre 2020 |
| Sector Empresarial | Servicios de telefonía móvil, WAP
|
| Sinopsis | In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth. |
| Medio |
Case Study
|
| Regional Chief Creative Officer |
Daniel Minaker
|
| Regional Chief Creative Officer |
Sebastian Tarazaga
|
| Responsable de la creación |
Natalia Benincasa
|
| Chief Executive Officer (CEO) |
Victoria Cole
|
| Director creativo |
Matías Paglieri
|
| Director creativo |
Gastón Durán
|
| Director creativo |
Dario Ventura
|
| Responsable de conceptos / redactor |
Lucas Frigerio
|
| Director artístico |
Julián Amarillo
|
| Director artístico |
Natalia Gómez Uyabán
|
| Creative Lead |
Paula Akel
|
| Productor de la agencia |
Maite Orlievsky
|
| Montador |
Manuel Joltac
|
| Technology Director |
Mercedes Aizawa
|
| Tech Lead |
Javier Corra
|
| Director de proyectos |
Julián Leonetti
|
| Web Developer |
Pablo Mendoza
|
| Web Developer |
Julián Moreira
|
| DIRECTOR DE SERVICIO AL CLIENTE |
Fabiana Antonelli
|
| Director de cuentas |
Maria Jazhal
|
| Jefe de cuentas |
Daniela Savoini
|
| Account Assistant |
Agustina Palacios
|
| Content Strategy |
Mayra Pereyra
|
| Director de publicidad |
Rosario Fernández Saavedra
|
| Director de publicidad |
Carolina Estévez
|