Sebastian Tarazaga
Director ejecutivo de creación at Wunderman Thompson
Buenos Aires, Argentina
TítuloMove like Lorde
Agencia
Campaña Move like Lorde
Anunciante Universal Music Group
Marca Universal Music Argentina
Fecha de primera difusión/publicación
Sector Empresarial Cultura, ocio y deporte
Lema Universal Music challenges you to move like a rockstar
Sinopsis Universal Music challenges you to move like a rockstar
It’s hard to move like Jagger or Michael Jackson. And Lorde? Nearly impossible. That’s what inspired BBDO Argentina’s first work for Universal Music. In order to boost sales of Lorde’s latest album “Pure heroine”, the agency used kinetic technology and challenged Lorde’s fans to move like her in order to get a discount on her album. A software registered the movements of the participants and compared them with Lorde’s. The better the imitation, the bigger the discount. 
Filosofía It’s hard to move like Jagger or Michael Jackson. And Lorde? Nearly impossible. That’s what inspired BBDO Argentina’s first work for Universal Music. In order to boost sales of Lorde’s latest album “Pure heroine”, the agency used kinetic technology and challenged Lorde’s fans to move like her in order to get a discount on her album. A software registered the movements of the participants and compared them with Lorde’s. The better the imitation, the bigger the discount. People could participate in two ways: using a special booth placed at placed in 12 record stores, main pubs and at the greatest local music festival, Personal Fest, or they could upload their own videos and the software analyzed them. The prize was a trip to Los Angeles to meet Lorde. 
Problema Objective: to boost sales of Lorde’s latest album “Pure heroine”, 
Resultado More than 52,000 people got into the booth and more than 13,000 people got discounts on the album. 
Medio Puesto de feria de muestras
Duración
Director ejecutivo de creación
Creativo de innovación
Director ejecutivo de creación
Responsable de conceptos / redactor
Digital Creative Director
Digital Creative Director
Director artístico
Realizador
Productora

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