Sebastian Tarazaga
Latam CCO at Wunderman
Buenos Aires, Argentina
TítuloPerspectives (2mn)
BriefIn Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed.
Agencia
Campaña Cyberbullying
Anunciante Movistar
Marca Movistar
PostedNoviembre 2018
Sector Empresarial Servicios de telefonía móvil, WAP
Sinopsis In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.
Medio Mobile Advertising
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