|Brief||In Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed.|
|Sector Empresarial||Servicios de telefonía móvil, WAP|
|Sinopsis||In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.|
|Director de publicidad||Romina Martinez Battista|
|Director de publicidad||Almendra Ogdon|
|Director de publicidad||Florencia Panizoni|
|Director de publicidad||Agustina Iparraguirre|
|Director de publicidad||Matias Infantino|
|Responsable de conceptos / redactor||Nicolas Demichelle|
|Director artístico||Francisco Cerrutti|
|Director ejecutivo de creación||Sebastian Tarazaga|
|Director ejecutivo de creación||Dany Minaker|
|Ejecutivo de cuentas||Paula Torres|
|Director de proyectos||Bárbara Laffue|
|DIRECTOR DE SERVICIO AL CLIENTE||Fabiana Antonelli|
|DIRECTOR DE SERVICIO AL CLIENTE||Belén Yusso|
|Director creativo||Matias Martty|
|Director creativo||Juan Calvo|
|Director de cuentas||Maria Jazhal|
|Director de fotografía||Daniel Ortega|
|Productor de la productora||Marco Pilosio|
|Productor ejecutivo||Jose Arnal|
|Productor ejecutivo||Adrian Aspani|
|Producción musical||Italians do it better|
|Empresa de creación sonora||Porta Estudio|
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