|Brief||Idea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals.|
|Agencia||Wunderman Buenos Aires|
|Sector Empresarial||Servicios de telefonía móvil, WAP|
|Sinopsis||In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.|
|Director ejecutivo de creación||Sebastian Tarazaga|
|Director ejecutivo de creación||Dany Minaker|
|Director creativo||Matias Martty|
|Director creativo||Juan Calvo|
|Responsable de conceptos / redactor||Leonardo Arnelli|
|Desarrollador Web||Valeria Diaz|
|Desarrollador Web||Marcos Bazterrica|
|Copywriter Social Media||Nicolas Demichelle|
|Art Director Social Media||Francisco Cerrutti|
|Responsable de la producción||Laura Martínez|
|IT Director||Francisco Facal|
|Director de proyectos||Bárbara Laffue|
|Lead Developer||Javier Corra|
|DIRECTOR DE SERVICIO AL CLIENTE||Fabiana Antonelli|
|DIRECTOR DE SERVICIO AL CLIENTE||Belén Yusso|
|Director de cuentas||Maria Jazhal|
|Ejecutivo de cuentas||Paula Torres|
|Productor ejecutivo||Jose Arnal|
|Productor ejecutivo||Adrian Aspani|
|Productor de la productora||Marco Pilosio|
|Director de fotografía||Daniel Ortega|
|Post-Production Coordinator||Luis Staffolani|
|Música||Italians do it better|
|Supervisor depublicidad||Romina Martinez Battista|
|Supervisor depublicidad||Almendra Ogdon|
|Supervisor depublicidad||Florencia Panizoni|
|Supervisor depublicidad||Agustina Iparraguirre|
|Supervisor depublicidad||Matias Infantino|
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