Sebastian Tarazaga
Director ejecutivo de creación at Wunderman Thompson
Buenos Aires, Argentina
TítuloPerspectives (2mn)
BriefIdea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals.
Agencia
Campaña Perspectives
Anunciante Movistar
Marca Movistar
PostedNoviembre 2018
Sector Empresarial Servicios de telefonía móvil, WAP
Sinopsis In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.
Medio Interactivo
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Responsable de conceptos / redactor
Desarrollador Web
Desarrollador Web
Copywriter Social Media
Art Director Social Media
Responsable de la producción
IT Director
Director de proyectos
Lead Developer
DIRECTOR DE SERVICIO AL CLIENTE
DIRECTOR DE SERVICIO AL CLIENTE
Director de cuentas
Ejecutivo de cuentas
Productora
Realizador
Productor ejecutivo
Productor ejecutivo
Productor de la productora
Director de fotografía
Montador
Post-Production Coordinator
Música
Sonido Porta Estudio
Supervisor depublicidad
Supervisor depublicidad
Supervisor depublicidad
Supervisor depublicidad
Supervisor depublicidad

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