AT&T - "Roll Up Your Sleeves"

BBDO New York

BBDO New York New York, Estados Unidos

15766

Marca: AT&T
País: Estados Unidos

Anunciante: AT&T Inc.

Título	Roll Up Your Sleeves
Agencia	BBDO New York
Campaña	Roll Up Your Sleeves
Anunciante	AT&T Inc.
Marca	AT&T
Fecha de primera difusión/publicación	2019 / 4
Sector Empresarial	Servicios de telecomunicaciones
Sinopsis	The ad – which features AT&T's own employees -- is striking and will shine a light on how these two groups – employees and local grassroots organizations – share a common belief in a great cause to create change in Chicago and how it’ll be a beacon for the 19 cities we’ll be scaling to this year. Roll Up Your Sleeves empowers all kinds of believers from AT&T employees to local community members to put their belief into action and create what they want their neighborhoods to become. In a nutshell the spot personifies how the new AT&T Believe campaign transforms the passion of our employees into actionable programs that help ignite and revitalize the communities where we live and work. Through communication and philanthropy, we weave ourselves into the fabric of these neighborhoods, because we don’t just live and work in these communities, we believe in them.
Medio	Televisión
Duración	60 seconds
Banda Sonora	“Nobody Knows” by TL Barrett and the Youth for Christ Choir
Más información	https://about.att.com/pages/believes
Worldwide Chief Creative Officer	David Lubars
Responsable de la creación	Greg Hahn
Responsable de la creación	Andrés Ordóñez
Group Executive Creative Director	Matt MacDonald
Director ejecutivo de creación	Vince Cook
Director creativo	Dan McCormack
Director creativo	Jon Leachman
Director creativo	Cinzia Crociani
Director creativo	Fernando Passos
Director creativo adjunto	Brynna Aylward
Director creativo adjunto	Dane Canada
Responsable de conceptos / redactor	Angela Williams
Director artístico	Allie Salzman
Director of Integrated Production	David Rolfe
Group Executive Producer	Julie Collins
Productor ejecutivo	Melissa Tifrere
Productor	Michael Ritchie
Senior Account Director	Kathryn Brown
Director de cuentas	Katie Hollenkamp
Responsable de cuentas de agencia	Katelyn Burns
Responsable de cuentas de agencia	Caroline Main
Chief Strategy Officer	Crystal Rix
Head of Integrated Strategy	Thomas Han
Strategy Director	Ben Bass
Director de proyectos	Currey Dorris
Productora	Little Minx
Realizador	Malik Sayeed
Productor delegado	Mark Hwang
Productor ejecutivo	Helen Hollien
Founder	Rhea Scott
Montaje	Rock Paper Scissors NY
Montador	Carlos Arias
Assistant Editor	Ashley Tantillo
Editorial Company Executive Producer	Eve Kornblum
Editorial Producer	Julianne Cort
Post-production Producer	Barbara Kontarovich
VFX / Finishing	Company 3
Colorista	Tom Poole
Color Producer	Alexandra Lubrano
Color Assist	Jenny Montgomery
Audio Post Production	Post Human
Productor de sonido	Justine Cortale
Productor de sonido	Patrick Sullivan
Sound Engineer	Mike Marinelli
Cinematografia	Kirby Griffin
BTS	Tom Ciciura