Adam Gunser
Director at Bare FIlms
London, Reino Unido
TítuloHard To Impress (30s)
Agencia
Campaña The Child Replacement Programme
Anunciante Mars, Inc.
Marca Pedigree
PostedJulio 2017
Sector Empresarial Comida para mascotas, productos y servicios para el cuidado de animales domésticos
Sinopsis Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog.
The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog.
The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog.
Medio Televisión
Duración
Productora
Media Agency
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Realizador
Productor de la productora
Responsable de cuentas de agencia
Business Director
Fotógrafo
Sound Designer
Creative Chairman
Group Business Director
Brand Manager
Planificador de cuentas
Marketing Manager
Marketing Director
Director of Broadcast
Productor
Responsable de cuentas de agencia
Executive Digital Producer
Productor digital
Diseño digital
Digital Developer
Retocador

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