Gillette - " The Best Gillette Razors and Shavers for the Best Men "

Grey London

Grey London London, Reino Unido

6211

Marca: Gillette
País: Reino Unido

Anunciante: Procter & Gamble

Título	The Best Gillette Razors and Shavers for the Best Men
Agencia	Grey London
Campaña	Best Men
Anunciante	Procter & Gamble
Marca	Gillette
Fecha de primera difusión/publicación	2018 / 8
Sector Empresarial	Cuchillas de afeitar, hojas
Filosofía	With over 100 years at the forefront of shaving and an iconic slogan that is synonymous with the brand’s heritage, Gillette tasked Grey London with creating a new campaign that revitalises the “Best a Man Can Get” tag line while questioning what ‘best’ means to the modern-day man. The campaign celebrates modern male virtues - self-expression, internal and external well-being, comradery, and dependability. “Best Men” aims to reflect Gillette’s relevance to the modern man and demonstrates how Gillette understands what being the ‘best’ means for men in 2018, and how it has evolved since they launched the iconic campaign in 1989. The “Best Men” campaign, which launches on August 17, comprises a TV commercial as well as out of home, print and social media activity in the UK.
Medio	Televisión
Duración	30 seconds
Assistant Brand Manager	Andrew Grindlay
Agency Production	Charlotte Marshall
Group Business Director	Mark Rees-Weeden
Account Management	Lindsey Cockle
Creative Team	Sam Haynes
Creative Team	John Gibson
Planning Director	John Jones
Business Director	Holly Lucas
Production Company	Academy
Director	Jack Driscoll
Producer	Mark Whittow-Williams
Editor	Matt Newman
Director de fotografía	James Blann
Post Producer	Kit Lawson
Audio Post Production	Zak Kurtha
Music Supervision	Wake the Town
Composer	Cato Hoeben
Grading	Ben Rogers