Alex Newman
Senior Art Director at DDB
Sydney, Australia
Campaña A dog obsessed AI
Anunciante PetRescue
Marca PetRescue
Fecha de primera difusión/publicación
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love.
Medio Interactivo
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director artístico
Responsable de conceptos / redactor
Creative technologist
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