IKEA - "Soap Opera"

Grabarz & Partner

Grabarz & Partner Hamburg, Alemania

Premios

3299

Marca: IKEA
País: Alemania

Anunciante: IKEA

Título	Soap Opera
Brief	To appeal to music,TV, and movie fans, the agency wrote scripts for three popular genres (action film, soap opera and German pop) and jumbled up their words. This resulted in spots as messy as a piece of furniture you try to build by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the Ikea assembly service appeared to put the commercials back in the right order.
Agencia	Grabarz & Partner
Campaña	Furniture Assembly. The radio campaign for Ikea.
Anunciante	IKEA
Marca	IKEA
Posted	Noviembre 2019
Sector Empresarial	Utensilios domésticos, decoración y jardinería
Sinopsis	Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service.
Medio	Radio
Responsable de la creación	Ralf Heuel
Director creativo	Roman Jonsson
Responsable de conceptos	Roman Jonsson
Director creativo	Julijus Rebic
Responsable de conceptos	Julijus Rebic
Responsable de cuentas de agencia	Dominique Bremer
Estudio de grabación	Studio Funk GmbH Co KG
Sound Engineer	Torsten Hennings
Casting	Carsten Berlin
Realizador	Torsten Hennings
Realizador	Roman Jonsson
Productor de la agencia	Judith Uhrlau
PR Communication Manager	Tobias Vogler
Marketing Manager	Nica Söderlund
Música	kids in a candy store
Compositor de música	Tobias Burger
Compositor de música	Julian Prießen
Narrator	Jonas Bergström
Narrator	Caroline Kiesewetter
Narrator	Andreas Torwesten