| Título | German Pop Hit |
| Brief | Radio a campaign created we with three spots. Sorry, we meant: we created a radio campaign with three different spots. To appeal to music, tv, and movie fans, we wrote scripts for three popular genres (action film, soap opera, German pop) and jumbled up their words. Creating spots as messy as any attempt to set up furniture by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the IKEA assembly service put them back in the right order. |
| Agencia |
Grabarz & Partner
|
| Campaña |
Furniture Assembly. The radio campaign for Ikea.
|
| Anunciante |
IKEA
|
| Marca |
IKEA
|
| Posted | Noviembre 2019 |
| Sector Empresarial | Utensilios domésticos, decoración y jardinería
|
| Sinopsis | Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service. |
| Medio |
Radio
|
| Responsable de la creación |
Ralf Heuel
|
| Director creativo |
Roman Jonsson
|
| Responsable de conceptos |
Roman Jonsson
|
| Director creativo |
Julijus Rebic
|
| Responsable de conceptos |
Julijus Rebic
|
| Responsable de cuentas de agencia |
Dominique Bremer
|
| Estudio de grabación |
Studio Funk GmbH Co KG
|
| Sound Engineer |
Torsten Hennings
|
| Casting |
Carsten Berlin
|
| Realizador |
Torsten Hennings
|
| Realizador |
Roman Jonsson
|
| Productor de la agencia |
Judith Uhrlau
|
| PR Communication Manager |
Tobias Vogler
|
| Marketing Manager |
Nica Söderlund
|
| Música |
kids in a candy store
|
| Compositor de música |
Tobias Burger
|
| Compositor de música |
Julian Prießen
|
| Narrator |
Jonas Bergström
|
| Narrator |
Caroline Kiesewetter
|
| Narrator |
Andreas Torwesten
|