Jamie DeFer
Account Leadership at Ogilvy
Chicago, Estados Unidos
TítuloAltoids Enriques' Tin
BriefAltoids’ distinctive tin cases have become a part of pop culture. When the mints are gone, people love to reuse them to protect personal treasures. You never know what you might find inside. In fact, the Internet is filled with photos documenting how people repurpose their tins. Altoids also has a long tradition of print ads playing off the notion of “Curious,” portraying peculiar characters in a characteristically funny and absurd tone.So we combined these traditions in our most recent campaign for Altoids, and titled it, “The Curious Afterlife of a Tin.”
Agencia
Campaña Esther's Tin
Anunciante Wm Wrigley Jr. Co.
Marca Altoids
Fecha de primera difusión/publicación 2017 / 4
Sector Empresarial Chocolatinas, golosinas, dulces, chicle
Sinopsis Altoids also has a long tradition of print ads playing off the notion of “Curious,” portraying peculiar characters in a characteristically funny and absurd tone.
So we combined these traditions in our most recent campaign for Altoids, and titled it, “The Curious Afterlife of a Tin.”
Medio Prensa y publicaciones
Responsable de la creación
Director creativo
Director creativo
Managing Director
DIRECTOR DE SERVICIO AL CLIENTE
Director creativo adjunto
Director of Print Production
Print Producer
Director creativo adjunto
Jefe de cuentas
Director creativo adjunto
Supervisor de arte
Responsable de conceptos / redactor
Fotógrafo
Fotógrafo
Global Account Director

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