| Título | The Curious Afterlife of a Tin |
| Brief | Last year’s “The Curious Afterlife of a Tin” campaign invited people to imagine what might be inside of an old Altoids tin once all of the mints are gone. In 2018, we took this concept further, by presenting the bizarre uses one can give an old Altoids tin in different print ads for fake products. The prints have a retro feel that matches the look and feel of the iconic brand with our tins being presented as the hero in the most unlikely situations. As a homage to the comedic heritage of the brand, each one of the faux retro ads contain humorous copy that rewards the curiosity of those who read it. |
| Agencia | Energy BBDO |
| Campaña | The Curious Afterlife of a Tin |
| Anunciante | Mars, Inc. |
| Marca | Altoids |
| Posted | Noviembre 2018 |
| Sector Empresarial | Golosinas y turrones |
| Sinopsis | Altoids is a heritage mint brand with an iconic tin that has maintained its retro feel in its advertising. Our campaign, “The Curious Afterlife of a Tin”, respects the well-known heritage of the brand and focuses on one of the most iconic benefits of the product: its packaging. |
| Medio | Prensa y publicaciones |
| Responsable de la creación | Andrés Ordóñez |
| Director ejecutivo de creación | Josh Gross |
| Director ejecutivo de creación | Pedro Pérez |
| Director creativo | Alejandro Juli |
| Director creativo | Manuel Torres Kortright |
| Responsable de conceptos / redactor | Paul Carpenter |
| Responsable de conceptos / redactor | Angela Williams |
| Director artístico | Chris George |
| Director artístico | Allie Salzman |
| Fotógrafo | Alberto Oviedo |
| Productor de la agencia | Mary Day |
| Productor de la agencia | Tom Sustan |
| Productor de la agencia | Marissa Mandarino |
| Productor de la agencia | Ben Karas |
| Productor de la agencia | Homer Marrs |
| Productor de la agencia | Liz Miller-Gershfeld |
| Managing Director | Jeff Adkins |
| DIRECTOR DE SERVICIO AL CLIENTE | Lianne Sinclair |
| Director de cuentas | Jamie DeFer |
| Media Agency | Mediacom, Chicago |
| Director de cuentas | Kathryn Ford |
| Media Agency | Starcom |
| Associate Director | Alex Birchmeier |
| Director de publicidad | Steve Johnson |
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