Kika is passionate about the Communication & Marketing industry and how this sector has been changing in recent years. After studying law and having worked in the stock exchange in Paris, she applies her learnings to disrupt relationship models between brands and their partners. Curious and open minded, Kika collaborates every day with top brands and teams that want to improve their businesses and adapt themselves to the ever-changing world. Kika is lecturer in industry events and writes in different industry magazines. Kika is member of the board of the Spanish Advertising Academy. She was named “Mujer Mas” (Woman to watch) in Spain in 2015.