Outcare - "An Independent Station for Electro-Dependent Children"

Havas Health & You

Havas Health & You Sao Paulo, Brasil

Premios

2066

This ad is part of the ACT Responsible Collection

Marca: Outcare
País: Brasil

Anunciante: UnitedHealth Group Brazil

Título	An Independent Station for Electro-Dependent Children
Agencia	Havas Health & You
Campaña	An Independent Station for Electro-Dependent Children
Anunciante	UnitedHealth Group Brazil
Marca	Outcare
Posted	Noviembre 2022
Producto	Outcare
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	Playing in the sand, lying on the grass, or feeling the sea are all enjoyable activities.Some of the most enjoyable childhood memories are made outside. Life for electro-dependent children, on the other hand, is confined to four walls. We created Outcare to provide mobility to families with electric dependents. It is an independent station that ensures that all machines are safely stored at the same volume and have more than 8 hours of autonomy. Our goal is that home care, an increasingly common form of de-hospitalization, does not represent a new form of imprisonment for these pediatric patients and their families, this time in their own homes. We hope that, through a mobile solution, we can offer patients the opportunity for neurological and motor development. As well as raise awareness about their medical condition, change perceptions, and overcome social stigma.
Medio	Case Study
Duración	131 seconds
Patient Experience	Aline Bertolozzi
Patient Experience	Rodrigo Monteiro
Medical Director	Dr Maria Fernanda Camargo
President	Sergio Caruso
Global Chief Creative Officer	Eric Weisberg
Director ejecutivo de creación	Laura Florence
Senior Copywriter	Udo Nery
Responsable de conceptos / redactor	Brenda Gomes
Senior Art Director	Paulo Salles
Senior Art Director	Leandro Valente
Senior Art Director	Gabriela Guerra
Director artístico	Ana Almeida
Responsable de la producción	Anna Ferraz
Productor de la agencia	Mayra Monteiro
Director de proyectos	Ana Ribeiro
Managing Director	Denise Israel
Strategy Director	Paula Ottoni
Director de cuentas	Renata Ortiz
Productora	Associados
Production Managing Director	Aba John Taylor
Realizador	Júlio César Gomes Denig
Productor ejecutivo	Antônia Fonseca Cid Ferreira
Productor	Simone Chasseraux
Productor	Carolina Moysés
Productor	Flávia Mancen
Director de fotografía	Paulo Augusto Del Angelo
Postproducción	Pobo Filmes
Executive Post Producer	Andre Baltrusaitis
Montador	Guiller Valente
Music Prod Company	CANJA Audio Culture
Music Executive Producer	Lucas Sfair
Music Producer	Eugênio Fim
Music Producer	Nando de Castro
Music Supervision	Eduardo Karas
Music Supervision	Filipe Resende
Design Company	Estudio Frank
Design Director	Frank Morais
Patient Experience	Aline Bertolozzi
Patient Experience	Rodrigo Monteiro
Medical Director	Dr Maria Fernanda Camargo
President	Sergio Caruso
Global Chief Creative Officer	Eric Weisberg
Executive Creative Director	Laura Florence
Senior Copywriter	Udo Nery
Copywriter	Brenda Gomes
Senior Art Director	Paulo Salles
Senior Art Director	Leandro Valente
Senior Art Director	Gabriela Guerra
Art Director	Ana Almeida
Head of Production	Anna Ferraz
Agency Producer	Mayra Monteiro
Project Manager	Ana Ribeiro
Managing Director	Denise Israel
Strategy Director	Paula Ottoni
Account Director	Renata Ortiz
Production Company	Associados
Production Managing Director	Aba John Taylor
Director	Júlio César Gomes Denig