| Título | Ok, Babcia |
| Brief | During the pandemic we’ve started to cook at home more than ever. We crave forcomfort food, and who knows comfort food better than our Babcias (PolishGrannies). Mastercard connects people who look for traditional recipes with thosein need for contact by using voice assistant technology. |
| Agencia | McCann Worldgroup Sp. z o.o. |
| Campaña | Ok, Babcia |
| Anunciante | Mastercard International |
| Marca | MasterCard |
| Posted | Julio 2021 |
| Sector Empresarial | Tarjetas de crédito |
| Sinopsis | Mastercard Poland hijacked Google Voice Assistant to give AI a surprising upgrade. |
| Medio | Case Study |
| Duración | |
| Global ECD, CCO | Adrian Botan |
| Responsable de la creación | Catalin Dobre |
| Director ejecutivo de creación | Marcin Sosiński |
| Group Business Director | Małgorzata Tereszczenko |
| Director creativo | Bartek Klimaszewski |
| VP, Digital Strategy | Mike Cooper |
| Director artístico | Janka Szwykowska |
| Jefe de cuentas | Natalia Rostworowska |
| Agency Producer | Dominika Grzegdala |
| Responsable de conceptos / redactor | Filip Kurkiewicz |
| Responsable de conceptos / redactor | Zbigniew Marczak |
| Social Media Manager | Natalia Żmuda |
| Traffic Manager | Jędrek Zamorowski |
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