I’ve been Executive Creative Director in Publicis Brazil since February 2014.
I’m in charge of all creative and production work leading 5 Creative Directors, 2 Production Directors and a team of more than 70 professionals.
A New Publicis Brasil
As member of the agency’s executive board, I’ve been part of strategic efforts and decisions that helped Publicis Brasil to became a more desirable company in the last 2 years. Things made by this board that is changing the perception of Publicis include: creating new acclaimed and awarded works, moving to a new modern office, investing on initiatives to engage and promote our staff and hire new talents as well. Although Brazilian economy faces a strong crisis, Publicis insists to not share the same route. The last result we just achieved is winning Carrefour business, which was considered the biggest and most difficult pitch of the year in Brazil.
I had the honor to be invited to collaborate and share my experience in many important ad schools, publishing companies and events, including Cannes Lions (2014). I also have been invited to participate as jury in many local and global ad festivals, such as New York Festivals, FIAP, Wave Festival and Facebook Awards.
My team and I had the opportunity to collaborate with Publicis network in global campaigns and pitches, working from São Paulo, New York City and Paris. Nestlé, Merck, Heineken, Vicks, Sanofi and Ferrero are some of global clients we worked for.
As Creative Director, I helped to lead the team that made Publicis Brazil awarded in Cannes Lions and in most relevant ad awards every single year since then 2009. Later, we made 2015 the best award winning year for Publicis Brazil ever.