Gustavo Vampre
Director creativo at Deloitte Digtal
Sydney, Australia
TítuloPalau Pledge
Agencia
Campaña Palau Pledge
Anunciante Palau Legacy Project
Marca Palau Legacy Project
PostedAbril 2018
Sector Empresarial Cuestiones medioambientales
Sinopsis A sharp rise in tourist numbers is impacting the environment of the island nation Palau. The objective was to promote ecologically responsible behaviour amongst tourists and locals. So a bold new entry visa was created: all arrivals must sign a pledge, stamped in their passports, to be good environmental stewards. Visitors are informed that fines or expulsions apply to anyone breaking the Pledge.

To prevent tourists from ruining the beautiful island nation of Palau, a new entry visa was created in the form of a pledge to protect the environment. All visitors must sign it, making them accountable for their actions.
Sinopsis (Lengua original) A sharp rise in tourist numbers is impacting the environment of island-nation, Palau. Annually, 160,000 guests enter Palau, which has a population of 20,000 population. The costs of environmentally destructive behaviour are often difficult to gauge on an individual level; they aren’t the result of any one person’s careless actions but of aggregate actions over time. The objective was to promote ecologically responsible behaviour amongst tourists and locals, ensuring enforcement and encouragement was everyone’s job.To promote awareness and sustainable actions, a bold new entry visa process was created: All arrivals MUST sign a pledge, stamped in their passports, to be good environmental stewards. Signed before an officer, this eco-commitment is dedicated to Palau’s children. By making visitors agree to a public request to sign the Pledge, an internal desire to behave consistently is produced. Visitors are informed that fines or expulsions apply to anyone breaking the environmental laws behind the Pledge.To implement the Palau Pledge and ensure its effectiveness, the agency worked with government, the tourist industry and citizens. Immigration laws, landing procedures and customs processes were changed. Announced at the UN, the Pledge garnered 1.7 billion media impressions in the first 4 weeks. Most significantly, it’s projected that over 2 million tourists will sign the Pledge within its first 10 years.
Medio Otros
Duración
Director ejecutivo de creación
Director creativo
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Diseñador
Diseñador
Diseñador
Diseñador
Diseñador
Diseñador
Fotógrafo
Fotógrafo
Productor de la agencia
Productor de la agencia
Productor de la agencia
Productor de la agencia
UX
UX
UX
UX
UX
PR Agency
PR / comunicaciones corporativas
PR / comunicaciones corporativas
PR / comunicaciones corporativas
PR / comunicaciones corporativas
PR / comunicaciones corporativas
PR / comunicaciones corporativas
PR / comunicaciones corporativas
Música
Diseño imagen
Foto / Ilustración
Social Director
Montador
Responsable de cuentas de agencia
Responsable de cuentas de agencia

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