Marc Groth
Digital Developer at M&C Saatchi
Sydney, Australia
TítuloArt of Noise
Campaña The Art of Noise
Anunciante Noise International
Marca Noise
Fecha de primera difusión/publicación
Sector Empresarial Electrónica doméstica y audiovisual
Lema The Art of Noise
Sinopsis Art of Noise used breakthrough tech to enable animations generated completely by the browser in real time. In other words we used sounds to animate art. Commissioned by Sydney sound studio, Noise International, to drum up more agency business, M&C Saatchi, via our digital production studio Make, designed the quintessential soundboard for agency creatives. Launched with a humourous online video capturing the ups and downs of an adland creative's typical day, the website – like the video – was built to showcase Noise's sound and music capabilities, in a way that was highly relevant to its audience. To further impress creatives in a digital age, the entire website – all type and images – was created in HTML5 code with the 2D Canvas. The Noise logo animation was generated completely by the browser in real time, using the Web Audio API. The application ran on over 70,000 lines of code, with 13,000 vector points making up the graphics. 
Medio Otras animaciones
Más información
Director ejecutivo de creación
Director creativo
Director creativo adjunto
Director artístico
Director creativo
Empresa de creación sonora
Director de producción
Communications Manager
Video Animation
Productor digital
TV Producer
Print Producer
Technical Lead
Interactive Developer Christian Rich
Digital Developer
Head of Digital Design
Design Director
Digital Designer
Digital Designer
Motion Graphics Designer
Senior UX Specialist
Studio Manager

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